You’re probably wondering right now if there was a typo in the title.
I mean doesn’t everyone want organic and natural?
We are marketed to relentlessly about how natural a product is in a way that assumes that’s a good thing. Marketing implies that organic means premium which is why we are prepared to pay more for organic items.
So, why wouldn’t I choose skincare products that are described as organic or natural?
Let me give you three reasons and see if you change your mind about organic and natural once you’ve read them.
1. There is no commonly agreed definition of what organic means
Most of us think that organic, when on a product, means that the product is free from toxins, like those used in pesticides etc.
But the truth is that there is no internationally agreed definition so organic means different things in different countries and to different people.
Some countries have standards but there is no obligation for product makers in those countries to even follow the recommendations before they put the word organic on their products.
Even products that are ‘certified organic’, which means they are adhering to a guideline by a certifying body, are not 100% organic.Read More